Impact of internet on retail sales

There is a great increase in demand of internet these days. Internet has become one of the easiest methods of shopping, where people don’t have the need to travel from one place to the other and search for things by spending hours. With the increasing number of online stores, people started buying products from the comfort of their homes. E-tailing is the process of selling retail products through online stores. If you are looking for the best platform to promote and sell your products, you can visit www.e-tailers.in, which is one of the leading companies that provide online retailing option to its customers. Now, the question is – “has internet killed the sales of retail shops and stores?” The answer to this question is – yes to some extent. The sales of retail industry have decreased to some extent, but still, there are a number of people who are buying things from retail stores. You can find a variety of online stores that sell clothes, furniture, electronic items, decorative items etc. Moreover, you can find almost all the items in an online store at affordable rates. Online stores are known to sell branded and non-branded products at a very reasonable price. The main advantage of online stores is that you can find different products of different brands, colors, models and features. For this reason, the online shopping stores are always popular and appeal the customers. But, the main drawback is that you cannot experience the touch of the items you want to buy, especially, if you are buying clothes. In such cases, retail shops are beneficial as you can try the clothing before making a purchase. Similarly, if you are looking to buy furniture or any other related product, you need to examine the quality of the product, but, internet has changed this practice. You will be provided with a list of items with their detailed specifications, from where you can choose a desired one. Shopping in local markets is very popular and has grabbed the attention of a number of customers. Whenever we get into streets for some work, we will get attracted to the clothes and items that are on display. By seeing those items on display, we get automatically attracted towards them and go for buying. In short, we can say that, though people get attracted to online stores, their ultimate shopping centers will be the...

Promotional Strategy through Social Network

With the advent of internet, the world is getting smaller. It is bringing people closer. One of such major platforms in the domain of internet is the “Social Network”. This is a platform, where millions of internet users come together, communicate with each other, form virtual communities, and share their views on an assortment of topics. They exchange their opinions on recent products, brands, and services. Consumptions largely take place based on the opinions finalized in this platform. These opinions and conversations are mostly reflected in terms of the product reviews in the sites of products, brands, and services. This has opened up a big opportunity before the business houses for promoting their products and services. As these social networking platforms are available at free of cost, they can leverage the potential of this platform to expand their horizon of business in the most cost-efficient manner. This is the place where they can communicate directly with the consumers. By utilizing this mechanism, they can assess the demand and expectations of the consumers, and they can bring required changes in their products and services. There are three major social networking sites, which can be utilized for promotional purpose. They are Twitter, Facebook and LinkedIn. The promotional strategies in these three platforms are different to each other. While using Twitter, the name of the business has to be used as the username, logo of the firm has to be set as profile picture, and the profile information has to be in details. This are some essential requirements, so that the users get most out of the profile before starting with any conversation and they can become well aware about the business profile of the firm. While using Facebook, a community page has to be designed. The name of the firm has to be the profile name of the community, logo of the firm has to be used as the profile picture, and the profile information has to be in details. This community has to be an open access community, so that any user can view it and add their comments and reviews. While using LinkedIn, a personal profile page has to be designed. The name of the firm has to be the profile name, logo of the firm has to be used as the profile picture, and the profile information has to be in details. This profile can be optimized by...

Formulating a Keyword Strategy

“Keyword” is very commonly used terminology over the internet. It is a particular word or a group of words, which people use to locate any topic or to look for any information online. While developing any website or web portal, these words are embedded in the header meta-type content part of that website. When users search for those keywords through any search engine, the search engine tries to locate those words in the website header, and then tries to locate in the main body of the website. This is an iterative process. Providing proper or concise keywords enable the users to locate their desired website or web portal in a faster manner. From this perspective, “Search Engine Optimization” is a very crucial strategy for online marketers to promote their products and brands in a silent manner. As the traditional brick-and-mortar retail business houses are being transformed into click-and-mortar stores, consumers are exposed to a variety of options, and that too sitting at their respective homes. The stores are just a click away from them. Hence, this is an excellent opportunity and as well as a challenge before the online marketing houses to reach their target segment effectively and in a cost-efficient manner. To accomplish this objective, they need to follow a three-step mechanism: The online marketing houses have to find out a series of a set of very common keywords, which are related to their products and services. They can find these keywords by taking a survey of consumers, going through the social networking sites, or reading the various competitive product reviews in various blog sites. As a first step, they need to gather a pool of words, which refer to their business. This step is referred to as “Creating Keyword”. Once the set of keywords are formed, then the marketing house needs to scrutinize those words according to their relevance and competitiveness. They need to put the words like “online”, “business”, “product” almost at the end of their list. As these words are competitive in nature, hence their usage as priority keywords can prove out to be non-productive. They need to choose most non-competitive words those relate to their businesses directly. These words should not be too difficult to locate by any generic consumer. This step is referred to as “Choosing Keyword”. Once the list of keywords is finalized, they need to be incorporated in the website. The...