Increase in E-commerce Businesses

E-tailing, also known as electronic retailing is defined as the selling and marketing of retail products on the internet. It has emerged as a new technology helping online businesses to expand and reach to its probable consumers. It has made online shopping better, convenient and easier for the consumers and thus helped business to flourish. In the e-commerce industry, e-tailing is increasingly becoming popular, and a large section of business professionals have started entering into this domain to expand their business. E-tailing is helping people in business and consumers both in various ways. It makes selling and peddling of products easier as it offers exclusive advantages compared to the other standard offline trading. The benefits include rapid transaction and availability of products, drawing of more businesses to use the internet as a platform for commerce etc. These advantages make it quite an efficient practice if the only one uses it properly. With the existence of different shopping bots and other functions, e-tailers can really provide different types of transactions to opt from, be it for business to business, consumer to business, or consumer to consumer transactions. Similarly, it provides both consumers and businessmen with a wide range of options to choose from including more transparent paying and pricing. As an online platform, e-tailing will help to eliminate the obstacles between businesses and consumers. This will make the information regarding a product and a business easily accessible, further making the data and information readily available. Purchase high voltage switches,  high current switches, laser modules, laser sensor test system and photo sensor-based system. Listed below a few top benefits of using e-tailing: • Requires low investment. You can start a business with a small investment. E-tailing doesn’t require businesses to spend a huge amount of money for opening a business showrooms, outlets, shops and renting commercial space as is required in traditional offline retailing. • More convenient and easier. Compared to the offline retailing, e-tailing offers more convenient and easier business transactions to both businesses and consumers. • Businesses can connect with the consumers. This is another important benefit of e-tailing. It can help businesses to connect and interact with their consumers personally and thus get appropriate feedbacks. This further makes e-tailing an excellent customer service tool. • Offers businesses with different platforms for promotional activities. While a physical retail store is only restricted to the area where it is located. It...

How Women Drive E-tailing In India

There are a lot of things going on in the e-tailing industry that will surely garner respect for women since they are the ones that are driving e-tailing. According to some research reports, women are the ones that have been responsible for buying lots of goods on the internet. Here is how they are doing it. Mobile Shopping Ever since the smartphones were released into the market, women have been using them to buy whatever they want for their homes. Moreover, they have been paying for the goods using their mobile phones too. This would increase the number of transactions being done through mobile phones in the years to come. Women are emerging as a strong customer base and they are expected to spend more using their mobile phones in order to purchase things. Since shopping using mobile phones is simpler, women prefer them. Online Shopping Women purchase a lot of goods and services through the internet. Whether it is jewellery, dresses or books, movies or music, they prefer purchasing these things via the internet. E-commerce has gained traction over the past few years and is expected to grow further with lots of sales being done through the many e-commerce portals. By the year 2023, sales through e-commerce are expected to increase by about 64 percent of the current sales (USD 15 billion). Fashion as a Top Category Women are expected to continue buying goods related to fashion in the coming few years. Fashion is a top category and women have been purchasing jewellery, clothes, and other things related to fashion including footwear on the internet. Online fashion shopping has been just 1 percent of the total US $ 44 billion industry. However, it does not mean that it is not much. In fact, it is quite a lot as compared to the sales from the other...

What are the problems in shopping through Digital Platforms?

The traditional format of business is undergoing a rapid transformation with the advent of latest digital technologies. These transformations can be experienced in every facades of the business scenario, stating from procurement of materials, sequencing of processes, dispatch of products, deployment of services, to arriving at the doorsteps of the end consumers. This transformation has made the business processes very effective and efficient, and from profit making perspective, the revenue stream has been enhanced to a great extent and the cost structure has come down. This observation has been made owing to the reports and various other data resources analyzed and then, published by experienced researchers.  However, the missing human element in this entire process has created a new set of problems, which the consumers are being encountered with. Owing to these issues, the digital marketing platform is facing great deal of challenge regarding the assurance of customer satisfaction. There are several kinds of problems being faced by a customer, while shopping through any digital platform. Following are some of those problems: While shopping through any digital platform, the payment has to be made online, in most of the cases. However, it has been found that most of the payment gateways are not secure enough for encrypting the transaction and customer account details. There are evidences of hacking of bank details of various consumers, while they were trying to purchase something online. It is not always possible to obtain all the goods or products in the best possible form, while purchasing online. There are several cases, where the customers received the products in non-standard forms, i.e. the product was broken, the seal was broken, or products have been interchanged. In these types of cases, the consumers face a great amount of difficulty in returning the products to the respective vendors. For more information about the problems being faced by the consumers during online shopping through digital platforms, kindly browse through the pages of...

E-tailers.in and Its Use

E-tailers.in is a website that many businessmen use to advertise or sell their commodities or services. It is quite popular in India. Of late, more people are turning towards it as ways and means of selling their commodities and services. The ease and comfort level involved with this website has made it even more popular. Clients can simply go through this website and pick up commodities and services that are sophisticated and of their choice at affordable rates. This website has made it easy for the sellers to identify clients and get paid. Its sellers can stumble upon rich clients and gain tremendously by applying the correct detailing...

Essentials for an E-Commerce Website

These days most middle class customers prefer to do their shopping through the Internet rather than go to a traditional brick and mortar store. They find that the luxury of sitting at home in front of the laptop computer and placing an order is much better than walking down to a busy market and haggling with the shopkeeper for a product. There are also many options available to them in terms of what they want to buy and who they want to buy it from. For instance, buyers sitting in one country can easily acquire products from a retailer who has his base in another country. Boundaries have all but disappeared in the world of e-commerce retail and this has only worked to the benefit of the customer. There are many business opportunities available in this field and this has only led to many people asking the question as to what it takes to establish a good e-commerce website. One of the essentials for an e-commerce website is that it needs to be well designed. The graphics have to be impressive and the content needs to be well written. Customers should find it easy to navigate through the website and they should find it easy to understand the material written on it. There should always be a call of action on the inner pages of the site. That is to say the customer should be able to do something on the site like fill out a form, leave his contact details or ask a question through the portal. This makes the site highly interactive and engages the attention of the customer. The site should be secure, only then will customers feel safe giving their financial details and shopping on the site. The site should have quick page loading speeds. This is not only good for Search Engine Optimization, but it is also good for leaving a good impression in the minds of the customer. It is important for the website to be optimized as per the latest search engine guidelines so that they get a high page ranking. Finishing on the back pages of a search engine result sounds the death knell for an e-commerce portal. The website needs to be kept updated at all times. When a new product is sold by the company, it should be announced on the website immediately. When an old product is discarded...