Posted on Jan 3rd, 2017 
E-tailing, also referred to as electronic retailing means peddling or selling of retail products through the internet. This has been in practice virtually from the time when e-commerce started. Thanks to e-tailing, now both businesses and consumer can avail unique benefits as compared to brick and motor retailing. Let us discuss some of the opportunities which e-tailing provides to businesses: Selling with less investment When you compare e-tailing with conventional offline retailing, e-tailing does not require the businesses for spending a significant amount of money. This money is typically required for opening business showrooms, renting commercial areas, paying salaries to the salesmen and so on. The money is simply spent in making the business more visible to public. But where e-tailing is concerned, all the business promotion is done online. You can easily operate your business utilizing your online shop for promotion, advertising and processing purchase and other transactions with your customers. With no money involve in renting showrooms, commercial spaces and paying the employees, you can operate with lesser investment! More Convenient With the ready availability of the internet, now people use the online medium to purchase the items which they require. Via e-tailing, you can ensure easy and convenient business transactions as compared to offline retailing. You can easily provide complete information about your business, the services or products which you provide, your business experience etc. You do not have to print brochures which you need to hand over to your potential and current customers. Moreover, with just few clicks, your customers can search for their desired products and purchase it. Right from enquiring about your products to closing the deal, the process is much faster and convenient as compared to offline retailing! Easy to Locate Your Business In offline retailing, the customers have to trek around to search and discover the physical store. If the store is located far off, it may deter large numbers of potential customers to reach the store. They may then look for other options. But in e-tailing, locating your business is easy from anywhere and everywhere! Easy Visibility When it comes offline retailing, easy accessibility is crucial for visibility. Additionally, the owners need to spend significant amount of money to rent or purchase flashy showroom to attract the potential customers and make their store visible. But in e-tailing, your online store can be easily visible and accessible from anywhere where internet...
Posted on Mar 26th, 2016
The world’s biggest online retailer, Amazon, made its debut as a sponsor for the IPL (Indian Premier League) twenty-twenty cricket tournament. It has also extensively launched its television advertisement campaign. Other e-tailers in India like Jabong, Snapdeal, Flipkart and Quikr too are going beyond the medium of digital marketing and have designed creative television and print advertisements to lure maximum numbers of their potential clients. Extensive Television Campaigns Category-specific companies like furniture e-tailer FabFurnish have also started running its television advertisement campaigns across various famous television channels. Earlier, where this practice was rarely scene, today e-tailers are all over the advertisement world. Whether it’s about announcing their special offers, discount schemes or general advertisements, they are taking the advertising world by storm. Increasing Advertisement Budget The reality is that digital advertising is a silent medium of advertising. It cannot do brand storytelling for the e-tailers. Additionally, television adds credibility and popularity to the brand. Today, e-commerce companies are largely targeting offline consumers as well, not just sticking to online users. For capturing a large share of the market, the e-tailers have even increased their advertisement budgets. Various researchers suggest that the advertisement budget of e-tailers now stand at 20 percent of their revenues. Targeting Untapped Consumers Now, e-tailers are using different mass media channels for reaching out untapped consumers and first-time buyers, usually targeting the urban middle class. In fact, the studies have shown that due to the television campaigns the traffic of these e-commerce sites have increased almost two and half times. It is a clear indication that the advertising campaigns are working for these e-tailers and significantly enhancing their business. It is surely difficult for the e-commerce sites to define their target audiences, but they can surely help in building credibility and brand through advertising over various medium including television and...
Posted on Jan 22nd, 2016
With extremely difficult economic times, the e-tailing industry faces several challenges from a global perspective. In fact, e-tailers are determined to increase their sales as well as sales figures by expanding to newer markets around the world. E-tailers also face the challenges of having to setup physical stores if necessary to expand their presence. Here are some of the key challenges and recommendations for e-tailing. M-commerce or mobile commerce E-commerce is now becoming less popular, with more people purchasing things using their mobile phones. Since it is a traffic driver, you cannot ignore the mobile phones or smartphones any longer. An app should be considered in the same act that can allow people to buy goods both from the computer as well as the mobile phone. One of the challenges for e-tailers is finding a sensible app that would serve both them as well as the customers. So, it is recommended that they get such an app customised for their companies. Also, e-tailers would need to appoint someone to monitor the traffic coming from mobiles to their company’s website. Lack of online fitting rooms E-tailers find it a challenge to give their customers online fitting rooms. So, they end up giving them size charts, which are as good as online fitting rooms. This will convert their visitors into customers. This will also expose more customers to the web shops and their names. Moreover, your fame will spread when people realise that you have made provisions for giving a size chart against all your dresses. Catering to male customers It can be a challenge to cater to male customers since their shopping behaviours are different from those of women. If you would like to target them as an e-tailer, you should watch videos on male buying behaviour as compared to female buying behaviour. Moreover, men prefer to use the social media to get in touch with e-tailers. So, you should also make sure you have a social media...
Posted on Oct 9th, 2015
With the growing popularity of the internet and the convenience that it offers, people have started migrating to the internet for all their needs. As an example, if you need some information you turn to the web, if you need to get in touch with friends, acquaintances or business associates you log on and if you need to buy something for the home you use your power to click. Let’s have a look how online shopping has changed our world. We have more time: You and I, now have the time to go out for something other than just shopping. You have the time to read, eat, sleep, watch TV or just relax. This is because shopping has now gone online and you do not need to spend hours in shops deciding what you should buy. We do what we love: It is now possible to enroll for the dance lessons, the sports clubs, the book clubs or the cooking classes. This is all possible because we are longer required to travel and spend time in boring stores carrying out the monotonous task of shopping. Our relationships have improved: We now have time on weekends to go out and socialize. We get to meet old friends and make new ones, because we do not rely on a retail store staff for our share of communication and socializing. We have saved: It has been possible to save up on time, effort as well as money with the kind of retailers that have started initiating themselves online. Doing the shopping from the comfort of the home helps save on the fuel, the time and the energy that is required to go to the store. As the world evolves, we have to adapt to newer conditions if we really need to make a difference to our lives. The option of shopping online is one of those happy respite that all of us need in...
Posted on Jul 21st, 2015
There are a lot of things going on in the e-tailing industry that will surely garner respect for women since they are the ones that are driving e-tailing. According to some research reports, women are the ones that have been responsible for buying lots of goods on the internet. Here is how they are doing it. Mobile Shopping Ever since the smartphones were released into the market, women have been using them to buy whatever they want for their homes. Moreover, they have been paying for the goods using their mobile phones too. This would increase the number of transactions being done through mobile phones in the years to come. Women are emerging as a strong customer base and they are expected to spend more using their mobile phones in order to purchase things. Since shopping using mobile phones is simpler, women prefer them. Online Shopping Women purchase a lot of goods and services through the internet. Whether it is jewellery, dresses or books, movies or music, they prefer purchasing these things via the internet. E-commerce has gained traction over the past few years and is expected to grow further with lots of sales being done through the many e-commerce portals. By the year 2023, sales through e-commerce are expected to increase by about 64 percent of the current sales (USD 15 billion). Fashion as a Top Category Women are expected to continue buying goods related to fashion in the coming few years. Fashion is a top category and women have been purchasing jewellery, clothes, and other things related to fashion including footwear on the internet. Online fashion shopping has been just 1 percent of the total US $ 44 billion industry. However, it does not mean that it is not much. In fact, it is quite a lot as compared to the sales from the other...
