How Women Drive E-tailing In India

There are a lot of things going on in the e-tailing industry that will surely garner respect for women since they are the ones that are driving e-tailing. According to some research reports, women are the ones that have been responsible for buying lots of goods on the internet. Here is how they are doing it. Mobile Shopping Ever since the smartphones were released into the market, women have been using them to buy whatever they want for their homes. Moreover, they have been paying for the goods using their mobile phones too. This would increase the number of transactions being done through mobile phones in the years to come. Women are emerging as a strong customer base and they are expected to spend more using their mobile phones in order to purchase things. Since shopping using mobile phones is simpler, women prefer them. Online Shopping Women purchase a lot of goods and services through the internet. Whether it is jewellery, dresses or books, movies or music, they prefer purchasing these things via the internet. E-commerce has gained traction over the past few years and is expected to grow further with lots of sales being done through the many e-commerce portals. By the year 2023, sales through e-commerce are expected to increase by about 64 percent of the current sales (USD 15 billion). Fashion as a Top Category Women are expected to continue buying goods related to fashion in the coming few years. Fashion is a top category and women have been purchasing jewellery, clothes, and other things related to fashion including footwear on the internet. Online fashion shopping has been just 1 percent of the total US $ 44 billion industry. However, it does not mean that it is not much. In fact, it is quite a lot as compared to the sales from the other...
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Significance of retail training programs

If you are a retailer and are looking for options to promote your products and services, then the best option is to get listed on popular websites. Online directories are committed towards getting your business recognized. Thus, your business gets attracted towards potential customers living in different parts of the world. With the help of e-tailer concept, one can promote their products and business through internet. In earlier days, business owners used to promote their business and sell their products through retail market. Today, with the evolution of e-tailer, buinesso0wners started selling their products through the internet. They started promoting their products without leaving their office. The only thing that they need to do is build a website that reflects the core values of their business and get it listed in some of the reputed web directories. You can also take part in retail training programs, where you can different strategies that are related to retailing. To gather the attention of millions of consumers, you can get your website registered at e-tailers.in, which is one of the leading web directories. You will surely get an instant response from potential customers who are looking for the same products that are offered by your...
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Impact of internet on retail sales

There is a great increase in demand of internet these days. Internet has become one of the easiest methods of shopping, where people don’t have the need to travel from one place to the other and search for things by spending hours. With the increasing number of online stores, people started buying products from the comfort of their homes. E-tailing is the process of selling retail products through online stores. If you are looking for the best platform to promote and sell your products, you can visit www.e-tailers.in, which is one of the leading companies that provide online retailing option to its customers. Now, the question is – “has internet killed the sales of retail shops and stores?” The answer to this question is – yes to some extent. The sales of retail industry have decreased to some extent, but still, there are a number of people who are buying things from retail stores. You can find a variety of online stores that sell clothes, furniture, electronic items, decorative items etc. Moreover, you can find almost all the items in an online store at affordable rates. Online stores are known to sell branded and non-branded products at a very reasonable price. The main advantage of online stores is that you can find different products of different brands, colors, models and features. For this reason, the online shopping stores are always popular and appeal the customers. But, the main drawback is that you cannot experience the touch of the items you want to buy, especially, if you are buying clothes. In such cases, retail shops are beneficial as you can try the clothing before making a purchase. Similarly, if you are looking to buy furniture or any other related product, you need to examine the quality of the product, but, internet has changed this practice. You will be provided with a list of items with their detailed specifications, from where you can choose a desired one. Shopping in local markets is very popular and has grabbed the attention of a number of customers. Whenever we get into streets for some work, we will get attracted to the clothes and items that are on display. By seeing those items on display, we get automatically attracted towards them and go for buying. In short, we can say that, though people get attracted to online stores, their ultimate shopping centers will be the...
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Promotional Strategy through Social Network

With the advent of internet, the world is getting smaller. It is bringing people closer. One of such major platforms in the domain of internet is the “Social Network”. This is a platform, where millions of internet users come together, communicate with each other, form virtual communities, and share their views on an assortment of topics. They exchange their opinions on recent products, brands, and services. Consumptions largely take place based on the opinions finalized in this platform. These opinions and conversations are mostly reflected in terms of the product reviews in the sites of products, brands, and services. This has opened up a big opportunity before the business houses for promoting their products and services. As these social networking platforms are available at free of cost, they can leverage the potential of this platform to expand their horizon of business in the most cost-efficient manner. This is the place where they can communicate directly with the consumers. By utilizing this mechanism, they can assess the demand and expectations of the consumers, and they can bring required changes in their products and services. There are three major social networking sites, which can be utilized for promotional purpose. They are Twitter, Facebook and LinkedIn. The promotional strategies in these three platforms are different to each other. While using Twitter, the name of the business has to be used as the username, logo of the firm has to be set as profile picture, and the profile information has to be in details. This are some essential requirements, so that the users get most out of the profile before starting with any conversation and they can become well aware about the business profile of the firm. While using Facebook, a community page has to be designed. The name of the firm has to be the profile name of the community, logo of the firm has to be used as the profile picture, and the profile information has to be in details. This community has to be an open access community, so that any user can view it and add their comments and reviews. While using LinkedIn, a personal profile page has to be designed. The name of the firm has to be the profile name, logo of the firm has to be used as the profile picture, and the profile information has to be in details. This profile can be optimized by...
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Using Internet as a Marketing Channel

With the growing popularity of internet, corporate houses across the world are trying to leverage this resource to expand their business across borders. Researchers are posing increased amount of importance on this aspect of business from various dimensions. This has given birth to a new domain in the field of management, which is known as “Internet Marketing”. Advent of this domain is changing the business scenario. Traditional Brick-and-Mortar shops are transforming into Click-and-Buy shops. The marketing channel characteristics are also going through phases of transformation as well. Internet adds a lot of unique features and capabilities to the channel characteristics, which could not have been possible in earlier days. Internet can be used as a transaction channel for online business. These transactions are not only in terms of financial transaction, but also in terms of information processing and exchange, distribution medium, observational experience sharing, etc. Internet channels are able to endow businesses with low cost and extremely powerful information exchange and processing platform, which enables them to reduce the information asymmetry between the business and consumers largely. Looking at the demand side of the market, it enables consumers to incur low amount of search cost for any product or service. This builds a positive brand image in the minds of the consumers about the business. From the supply side perspective, the advantages are even bigger. They business houses can highlight their presence in the marketplace at a very cheap rate. They can leverage the capabilities of this medium by utilizing it as their substantial distribution channel. They can also post the illustrations of their products or services in terms of images and videos. In this way, they can share an observational experience before the consumers. Other than that, internet can be used as a communication channel for online business. In earlier days, the mode of communication for the businesses was majorly one-to-one or one-to-many. However, advent of internet has transformed the mode of communication enabling the business houses across the world. Now they can go for many-to-many communication mode on a real time basis. From a demand side perspective, consumers can interact with each other either on a real-time basis or through offline product or service reviews. Through opinion polls and ratings, they can choose the best among the lot. Business houses can visualize these ratings and they can alter their marketing strategies in accordance with the demands of...
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