Online retailers and customer service

Every seller knows the importance of customer service. They understand that selling goods and services is only part of the story. There are many competitors in the market who sell the same product. What distinguishes one seller from another is customer service. A good relation with the buyers is essential for retaining their business. Just as it has high importance for a researcher to present the data in an impressive way, the same applies to the retailer too. They are also required to present what they are selling in an effective and impressive way. However, online retailers face a tough time in this regard. They fail to meet the buyers and build a personal rapport with them. For many e-tailers this is a huge shortcoming that they are unable to recover from and after a while they are forced to shut shop. But other online sellers find innovative means of building that connection with the buyer who is so crucial for any business. They hire expert web designers to build a website that not only catches the eyes of the buyers, but also stand out in the plethora of websites that one finds on the Internet. They engage in the services of SEO experts to develop and implement strategies that help their site reach the first page on search engine results. They come up with innovative advertising campaigns in the print media, on television and on radio to ensure that the general public is aware of their existence. Buyers do not walk into the shop of an online retailer enquiring about the goods and services they provide. Therefore, the retailers put in place contact centres that provide information, make cold calls, answer inquiries and solve problems. The employees at the centre are very polite so that the customers put down the phone with a good impression. To round off the customer service the sellers have a highly efficient and speedy delivery system that brings the product to the door step of the buyer within a short span of...

The growth of Indian e-tailing

India is a huge market for e-tailing. Many people are still unaware of this. They only need to go online and look at the large number of portals that are available for buyers to get products from. The competition between these portals is quite intense and they go out of their way to make sure that the maximum numbers of buyers visit their site. There are many offers and discounts available that reduce the price for the buyers even more, making quality products more accessible for them. Buyers should log on and feast their eyes on the products on...

Qualities of a Successful E-Tailing Brand

E-tailing is the online retailing of products. Although there are several success factors for an e-tailing brand, some key factors include a good reputation built by that brand and vendor guarantees it provides. Buyers only trust a brand when it provides reliable and credible offers. To be a successful e-tailing brand, it needs to answer all types of queries that its clients may have. It should read the senses of buyers and accordingly market its products by applying relevant marketing techniques. It should also give every single detail about its offerings and provide trustworthy channels of product...

Why E-commerce rises in the festive season?

With the growing urge for shopping, E-commerce has marked its position vehemently in India. The festivals see people planning holidays, buying home decor things, new clothes and top category of gifts for each other. The shoppers shop immeasurably during the festive season. To increase the passion for online shopping via E-Commerce, online retailers tend to provide attractive discounts and interesting deals in all the product lines. Almost all online retailers engage in some kind of impressive deals and freebies to retain the existing customers and entice the new ones. Online sales rise faster during the festive season outperforming the brick and mortar stores. Festive season attracts traffic in brick and mortar stores that make it quite jittery for people to shop from physical format stores and aspire to relish convenient shopping experience. The online websites have witnessed a boon in their sales on the grounds of two factors: Interesting schemes and convenience. The deals in physical stores are usually gift vouchers, unlike the online stores that provide instant pleasure to the customers along with the huge convenience element as you just have to manage the way between you and Internet. A click will entitle you to the product you wish in just 3-4...

Innovative way of Online Marketing

With the rapid growth in E commerce websites and online shopping flourishing rapidly, an innovative way online marketing is gaining popularity. E-tailing takes customers to innumerable e commerce sites so that customers have the option of choosing from the widest range of any item available online. E-tailing websites provide online shoppers a new experience of comparing the features and prices of products available at different online stores. Innovative strategy Following the strategies of supply chain model, E-tailing services have brought a revolution in online shopping scenario where both companies and customers are benefited. E commerce websites find the E-tailing services ideal platform to promote their marketing campaign while customers have the choice to make more advanced search in finding products of their choice. It is through the E-tailing websites that a large number of items can be found through the internet which includes a wide range of goods like furniture, flowers and gifts, clothing supplier, and wholesale and retail grocery stores. Services E-tailing sites also promote online auctioning of a range of indigenous items like apparels, electronic items, books and other items which can be compared with many others in their category. All round customer support provided by these sites make them popular. Monitoring is done on return delivery, wrong delivery and delivery of items not up to the grade as described in the online shopping site. Online marketers find these sites the ideal place to exhibit their products to the largest section of online buyers. Search engines optimize E-tailing sites quickly, thus providing an advantage to those who want to project their products...