Promotional Strategy through Social Network

With the advent of internet, the world is getting smaller. It is bringing people closer. One of such major platforms in the domain of internet is the “Social Network”. This is a platform, where millions of internet users come together, communicate with each other, form virtual communities, and share their views on an assortment of topics. They exchange their opinions on recent products, brands, and services. Consumptions largely take place based on the opinions finalized in this platform. These opinions and conversations are mostly reflected in terms of the product reviews in the sites of products, brands, and services.

This has opened up a big opportunity before the business houses for promoting their products and services. As these social networking platforms are available at free of cost, they can leverage the potential of this platform to expand their horizon of business in the most cost-efficient manner. This is the place where they can communicate directly with the consumers. By utilizing this mechanism, they can assess the demand and expectations of the consumers, and they can bring required changes in their products and services.

There are three major social networking sites, which can be utilized for promotional purpose. They are Twitter, Facebook and LinkedIn. The promotional strategies in these three platforms are different to each other.

• While using Twitter, the name of the business has to be used as the username, logo of the firm has to be set as profile picture, and the profile information has to be in details. This are some essential requirements, so that the users get most out of the profile before starting with any conversation and they can become well aware about the business profile of the firm.
• While using Facebook, a community page has to be designed. The name of the firm has to be the profile name of the community, logo of the firm has to be used as the profile picture, and the profile information has to be in details. This community has to be an open access community, so that any user can view it and add their comments and reviews.
• While using LinkedIn, a personal profile page has to be designed. The name of the firm has to be the profile name, logo of the firm has to be used as the profile picture, and the profile information has to be in details. This profile can be optimized by linking it with additional blog sites and the website of the firm.

If you are looking for a solution regarding the promotional strategy for your business through social networking sites, then you can browse through the pages of “e-tailers.in” which is one of the most successful e-tailing consulting sites in India.